Key Account Management Training Course

This course is for newly appointed account managers and salespeople who wish to learn the most effective way of managing accounts. The course helps you manage accounts effectively in a competitive market where clients can be increasingly demanding. You will learn best-practice techniques to engage with clients, negotiating, reporting and providing high levels of service when managing multiple relationships.

Course length = 2 day(s) ~ covering:-

• Practical exercises to determine what is needed in key account management, and what makes the top account manager successful
• Know your role as an account manager: assess, set goals, benchmark, bridge
• Know what your up against by researching and analysing competitors
• Identify the Decision Making Unit (DMU)
• Engage with the buyer's point of view to correctly realise their needs
• Identify client expectations and negotiate mutual goals
• Work with your client to manage change
• Learn different styles of persuasion and influence
• Best practice in database and report management

Course Fee = £895

Scheduled course dates

May 2008 June 2008 July 2008 August 2008 September 2008 6 12 28 - 4